Twitter is the fastest growing social media website, yet many hotels still leave Twitter out of their social media strategy.  Market research company Lab42 recently conducted research to understand the behavior of Twitter users.  In their findings are some nuggets important to hoteliers.

1. Twitter users are looking for deals
In fact, “To Get Discounts” was the #1 reason why respondents followed brands on Twitter.  #1 by a sizable margin.

2. Twitter’s audience is engaged
70% of Twitter users access Twitter at least once a day.  Twitter represents an opportunity to communicate consistently with an audience that is paying attention.

3. Twitter reaches the desktop/laptop crowd
Unlike other social media, Twitter is accessed mostly through a traditional web browser on a laptop or desktop computer.  Only 16% of respondents reported using the Twitter mobile application.

This is a positive for hotel marketers, rich pictures and video are much more effective in a traditional browser than on a mobile device.  As a result, hotels are in a better position to convert traffic from Twitter.

How else can a hotelier capitalize on this information?  Well, if you haven’t started using Twitter to communicate your specials and packages, start!  These kinds of messages are clearly most attractive to the Twittersphere.

Already on Facebook but not sure about Twitter?  Tools like Hootsuite allow you to easily post the same information simultaneously to BOTH Facebook & Twitter.  You don’t need to necessarily spend more time on your Social Media to get more mileage out of your efforts.

To view Lab42‘s full infographic visit:
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