According to a Pew Research Center study, reported by the Wall Street Journal, adult usage of social networking sites has soared in the past year.

65% of US adults now use social networking sites including Facebook and Twitter.  Grown ups are not just casual users either, 43% of US adults visit social networking sites daily.

If your hotel has not added social media to your marketing mix, it may be time to try.  Done well, social media is an opportunity to engage customers in a positive way based on value not intrusion.  Now, your social media campaign will be reaching adults who make purchasing decisions and have access to disposable income.

Ready to take that step? Just looking for ways to improve your existing campaign?  Check out our archive of social media marketing articles.  To read the full story from the WSJ visit:
http://blogs.wsj.com/in-charge/2011/08/30/adult-use-of-social-media-soars/