Data collected by Social Media Scientist Dan Zarella shows that 33% of the posts added to Facebook were done so using a mobile device. This is a significant number and another strong signal of the importance of mobile to internet marketing.

What does this mean to hotels?

1. You Need A Check In Strategy
Location based marketing is an effective way to creatively target mobile users. Facebook’s program, Places, is the perfect place to start. Looking for ideas? Check out our recent article highlighting 8 Cool Facebook Places Campaigns.

2. You Must Have A Mobile Website
Mobile websites are companions to your existing website designed specifically to meet the specific needs of the mobile user. Their slow data connection and smaller screen size place physical limitations on the design. Their information needs are also different, content must be focused to what is important to them. Try viewing your current website on a mobile phone and then ask yourself, does this provide a mobile user with the right experience?

To read Dan’s entire article visit:
http://danzarrella.com/new-data-on-mobile-facebook-posting.html