Tuesday Twitter announced the release of a new tool: Twitter Web Analytics.  Simply, the tools will allow website owners to understand:

- How much their content is being shared on Twitter

- How much traffic Twitter is sending to their website

- How well Tweet Buttons are performing

Twitter is the fastest growing of the major social media sites, gaining on average 460,000 new accounts per DAY.  Twitter has also been getting significant press for its ability to actually generate traffic to a site as part of a campaign.  This tool, available to all users in the coming weeks, will provide better measurement of current Twitter campaigns and provides hoteliers with the information to craft even better campaigns in the future.

Screen Shot Courtesy of Mashable

For more information read the full release on Mashable:
http://mashable.com/2011/09/13/twitter-web-analtyics/