Google quietly disclosed last week that 19% of hotel searches come from Mobile Devices.  The information, released on their Mobile Advertising Blog, emphasizes the increasing importance of mobile devices in the travel sector.

These numbers mirror what eMax has observed across our customer’s websites.  In April of 2010 only 1.3% of website visits were on a mobile device.  In April 2011 that number had increased to 14.2%.  Almost a 10X increase in mobile visitors in just 1 year.

Mobile users have unique needs.  The nature of their situation requires simple navigation to easily get to the information the need quickly.  Plus they have the restrictions of a smaller screen and slower internet connection than a traditional desktop user.

What do mobile users see when they visit your website?  Is your mobile presence meeting their unique needs?  Learn more about hotel mobile websites at www.emaxhotelmarketing.com.