eTips

Google knows that people rarely go past the first page.  When doing a search, if they do not find what they are looking for in the first page of search results, people are more likely to review the results again or change their search than go to page 2. This creates as many problems for [...]

  Tuesday Twitter announced the release of a new tool: Twitter Web Analytics.  Simply, the tools will allow website owners to understand: – How much their content is being shared on Twitter – How much traffic Twitter is sending to their website – How well Tweet Buttons are performing Twitter is the fastest growing of [...]

Automated social media platforms have become a popular technique in the hotel industry to manage social media campaigns.  The ability to schedule posts in advance is attractive to the hotelier who does not have the time to sit in front of their computer all day looking at Facebook.  However, a recent study by Applum  found [...]

This summer Google made significant changes to their local listings, Places.  The changes centered around removing content Google had been displaying from third party websites, including reviews from travel sites like Trip Advisor.  For hotels this resulted in a significant visual change to Places listings as hundreds, even thousands, of reviews disappeared. The move also set [...]

Competition is an amazing thing. Google’s introduction of their social media platform +1 has generated a lot of buzz.  Not surprisingly it has also spurred a flury of activity from Facebook. One of the more significant recent changes is the revamping of Facebook Places.  Facebook has expanded places to everything, not just smartphone users.  Before, [...]

According to a Pew Research Center study, reported by the Wall Street Journal, adult usage of social networking sites has soared in the past year. 65% of US adults now use social networking sites including Facebook and Twitter.  Grown ups are not just casual users either, 43% of US adults visit social networking sites daily. [...]

There  is massive amount of misinformation out there about Search Engine Optimization (SEO).  Understandably, many hoteliers have misconceptions about what exactly what SEO entails.  We routinely encounter that with our own customers and prospects. Recently, Mark Buckingham published a list of 10 SEO Myths.  Well, Here are 5 SEO Myths that we hear regularly.  May [...]

Twitter is the fastest growing social media website, yet many hotels still leave Twitter out of their social media strategy.  Market research company Lab42 recently conducted research to understand the behavior of Twitter users.  In their findings are some nuggets important to hoteliers.   1. Twitter users are looking for deals In fact, “To Get [...]

In the hotel industry, unhappy guests are a fact of life.  They are a part of any general manager’s daily routine and every hotelier is armed with a variety of tactics to deal with them.  In the past it was known that one unhappy guest would tell 10 people about their experience.  However, in today’s [...]

Data collected by Social Media Scientist Dan Zarella shows that 33% of the posts added to Facebook were done so using a mobile device. This is a significant number and another strong signal of the importance of mobile to internet marketing. What does this mean to hotels? 1. You Need A Check In Strategy Location [...]