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Case Studies

eMax Hotel Internet Marketing offers services that are designed to drive business to your hotel through the Internet. We are your Outsourced eCommerce Partner for Hotel Internet Marketing. Some of our case studies are documented on this page.

$8.2 Million Over Brand Average in YOY Residence Inn Growth
That's right in a sampling of 55 Residence Inn by Marriott Hotels where eMax managed the brand.com for a full year (in 2007) the growth in contribution was 33%. This compares to 16% for the residence Inn brand as a whole for the year. By applying the eMax management and process to their brand sites, our clients generated $8.2 Million more than the organic growth of the brand efforts alone.

36% Difference in Performance Generated with Hamptoninn.com Management
As of June 2008, the Hilton Family of hotels posted a 19% family-wide contribution from the brand.com channels. A sampling of 32 eMax Hampton Inn brand.com managed hotels provided a contribution of 26%. That is 36% higher than what a non-managed process provides. How much would a 36% increase in brand.com contribution mean for your hotel? Contact Us today to find out.

Private Site Revenue - Incremental or Share Shift?
eMax, like you, wanted to understand if the revenue being driven from private sites is truly incremental or was it simply shifting share away from the brand.com channel. In a study with the Homewood Suites San Jose in Northern California we found the private site revenue to be incremental. Consider the following:

                          Private Site Rooms         Brand.com Contribution
Feb - Apr             24                                 12.3%
May - Jul           185                                15.1%

Given the short time span, eMax believes that the increase in room nights from the private site did not shift share from the brand.com or the contribution percentage would have remained the same for the 90-day period. Is your private site positioned to drive incremental revenue or is it just shifting share? Contact Us today for a free content analysis.

Shovel in the Ground? Site Needs to be Launched!
Our experience has proven that hotels benefit the most when a website is part of the pre-opening marketing. eMax recommends that you launch your websites for hotels under construction within weeks of ground-breaking, or as early as possible prior to opening. Although the site won't be able to accept reservations, it gives you a place to direct early leads and generate buzz about the property. More importantly, it gives the site time to be picked up in organic (free) searches so that when the hotel is opened and accepting reservations - it is fully optimized and indexed.

The Hampton Inn & Suites Albany Downtown broke ground in July 2004. In August 2004, the hotel launched its private website. When the hotel opened in mid October of 2005, the private site generated $25,625 in bookings in the first two months. Visit the hotel's website to see an example of an eMax managed site.